CuHaus

About the Designer:

Angelika Jariel founded the service business CuHaus with a passion for celebrating fashion, creativity and community-building. Before becoming a founder, she was once a customer and attendee who enjoyed conventions and events centered on fashion and art. For her, these experiences created a meaningful bridge between consumers, products, and the designers behind them. Inspired by these experiences she created CuHaus as a house where emerging fashion designers can and build communities with their audiences. More than simply showcasing products, CuHaus aims to celebrate the uniqueness, craftsmanship and thoughtfulness behind every creation. It also serves as a platform for designers to share their brand stories, inspire others, and encourage creativity and ambition within the community.

CuHaus goes beyond being just a pop-up event. The founder envisioned it as an immersive event experience, inspired by her nostalgic memories of mall culture like shopping clothes, trying on outfits, and spending quality time with friends and family. She transformed these familiar experiences into temporary yet memorable pop-up events where attendees can discover new fashion designers, meet new people, and create memories. Through this CuHaus becomes more than just the transactional marketplace but a community building experience rooted in fashion, connection and creativity.

About the Brand:

CuHaus is a service business specifically on fashion pop–up experiential shopping curator that transforms transactional shopping into an immersive, multi-sensory experience. By uniting emerging fashion brands with engaged shoppers in a joyful and playful space, CuHaus invites everyone to reconnect with their inner kidult and rediscover the excitement of discovery.

CuHaus helps emerging local fashion brands that need a platform to showcase their brand and product to their targeted customers by offering an event organization service specializing in experiential shopping curation that highlights the ability to guide brands to grow their market, increase visibility, and build community.