Pop-Up Event Merchant Participation

About the Service:

Pop-Up Event Merchant Participation service covers the planning, coordination, and execution of the pop-up event from start to finish, allowing participating brands to focus on engaging with their audience while the organizers handle the operational and logistical requirements of the whole event.

Inclusions of Service:

Core Service Inclusions:

• Booth Space Rental
• Event planning and management
• Merchant coordination and participation
• Event Marketing and Promotions - ℅ Lilo Morii
• Venue Management
• Operations Support
• Crowd Management
• Ingress and Egress coordination

Fashion Merchant Package:
✓ Core Service Inclusions

• Booth Space Size: 1.5m x 1m
• 2 Chairs provided; tables to be requested
• Retail-focused merchant support
• Promotional Feature

Food and Beverage Merchant Package:
✓ Core Service Inclusions

• Booth Space Size: 2m x 1.5m
• No chairs and table provided
• Access to power supply (subject to venue approval)

Non-Fashion Merchant Package:
✓ Core Service Inclusions

• Booth Space Size: 2m x 1m
• No chairs and table provided
• Access to power supply (subject to venue approval)
  

About the Designer:

Angelika Jariel founded the service business CuHaus with a passion for celebrating fashion, creativity, and community-building. Before becoming a founder, she was once a customer and attendee who enjoyed conventions and events centered on fashion and art. For her, these experiences created a meaningful bridge between consumers, products, and the designers behind them. Inspired by these experiences, she created CuHaus as a house where emerging fashion designers can build communities with their audiences. More than simply showcasing products, CuHaus aims to celebrate the uniqueness, craftsmanship, and thoughtfulness behind every creation. It also serves as a platform for designers to share their brand stories, inspire others, and encourage creativity and ambition within the community.

CuHaus goes beyond being just a pop-up event. The founder envisioned it as an immersive event experience, inspired by her nostalgic memories of mall culture, like shopping for clothes, trying on outfits, and spending quality time with friends and family. She transformed these familiar experiences into temporary yet memorable pop-up events where attendees can discover new fashion designers, meet new people, and create memories. Through this, CuHaus becomes more than just a transactional marketplace but a community-building experience rooted in fashion, connection, and creativity.

About the Brand:

CuHaus is a service business specifically on fashion pop–up experiential shopping curator that transforms transactional shopping into an immersive, multi-sensory experience. By uniting emerging fashion brands with engaged shoppers in a joyful and playful space, CuHaus invites everyone to reconnect with their inner kidult and rediscover the excitement of discovery.

CuHaus helps emerging local fashion brands that need a platform to showcase their brand and product to their targeted customers by offering an event organization service specializing in experiential shopping curation that highlights the ability to guide brands to grow their market, increase visibility, and build community.