Visual Merchandising

About the Service:

Visual Merchandising translates intangible offerings into physical, tangible experiences. It uses space, signage, lighting, and digital displays to build trust, showcase service processes, and guide customer journeys in service environments.

Service Packages:

• Entry Level
• Concept development and storefront sketch
• Sourcing and arrangement of props and installations
• One-day installation
• Payment for 6 hours

Package B

• Comprehensive
• Floor plan assessment (traffic flow optimization).
• Zoning and product placement strategy (grouping complementary bestsellers).
• Fixture arrangement, lighting angle adjustments, and point-of-sale (POS) display setup.
• Comprehensive brand-consistent merchandising guidelines manual for the staff.
• Payment for one project

Package C 

• Subscription
• Monthly or bi-weekly storefront and table display refreshes.
• Ongoing staff training on how to maintain the displays daily.
• Trend adaptation for local holidays (e.g., "Ber" months holiday decor or summer drops)
• Per month payment

About the Designer: 

As a designer and curator, Viviene Dayna Tecson values originality, thoughtful design, and the importance of giving emerging creatives a platform that feels elevated yet accessible. Her approach to curation focuses on presenting fashion beyond commerce, emphasizing narrative, individuality, and cultural relevance. Through Untitled, she aims to support independent voices while creating an environment that encourages discovery, creative freedom, and deeper engagement with contemporary Filipino fashion.

Her work is guided by the belief that fashion should continuously evolve through diverse perspectives, experimentation, and collaboration. She values craftsmanship, intentional storytelling, and authentic self-expression, treating curation as a way of creating meaningful dialogue between designers, audiences, and contemporary Filipino fashion culture.

About the Brand:

Untitled envisions itself as a curated platform that highlights emerging creativity through thoughtful presentation, strong visual identity, and intentional retail experiences. Centered on curation, the brand aims to create a space where fashion, design, and culture intersect, allowing independent designers, and creatives to be presented in a way that feels cohesive, elevated, and culturally relevant rather than commercially saturated. At its core, Untitled also serves as an exploration of what Filipino fashion identity could become: something continuously evolving through experimentation, collaboration, and diverse creative perspectives.

My role focuses on organizing and presenting each brand in a cohesive and visually curated way while ensuring the platform remains aligned with the overall identity and direction of the pop-up. This includes managing product uploads, site layout, collection organization, and maintaining a seamless user experience across the platform.